Traffic Conversion Secrets Lesson 3 - Dazzle with Something Fresh

In a consumer culture saturated with products for sale
everywhere, you have to distinguish what makes your
offering better than everyone else's offering. This can be
difficult to do if you are selling brooms or something so
ordinary that the market has been completely saturated with
ads talking about the benefit of brooms or some other item.
People become jaded or bored with these ads and can't
really justify to themselves why one broom is better than
another. After all, they all sweep floors.

That's when you want to try and see your product's unique
personality and bring it out into the open where it can be
appreciated. Now, that's slick marketing to take something
old and make it new again. Not only that, but maybe your
product has some benefits that the other products truly
don't have. You can polish those up and mention them in
your copy too, to differentiate yourself on the market.

The Technique

Okay, let's pretend you have a bunch of office supplies you
are trying to sell online. You want to get into the mindset
of your customers as much as you can. Why would they come
online to buy office products? Why are they choosing to buy
some products and not others? What is unique about a
particular product that can give it a competitive edge. You
can even gear your product's unique qualities to the
audience you've targeted. 

Lets say you are using Ads on Facebook (or any social
networking site) to target a particular demographic of
people for your school supplies. Well, Facebook and other
social networking sites attract people who want to
communicate their identities. You might decide to sell
school supplies that can be customized to suite the owners
personality. Marshall McLuhan, a famous Canadian scholar
and educator, once said that The medium is the message.
This essentially implies that the format you deliver your
content on embeds itself into the content. The website you
choose to advertise on directly affects what youll be able
to sell; keep that in mind. 

Try to use strategies that are different from your
competitors and that play up your offerings. For instance,
if you are selling karate courses, you don't want to only
list those benefits that everyone else has on their
website, you want to make sure you include extra benefits. 

While other people may throw out statistics on how many
women are assaulted by someone they know, you might opt to
go less of the scare tactic route. Instead, you may want to
differentiate your courses by stating how easy they are to
learn online and how they can help you develop fitness
while keeping you safe or even talk about the
stress-relieving factors associated with martial arts. That
way even though there is a whole market of people who may
be looking to do martial arts for safety, that's not the
only reason. It may be people who are interested in stress
relief or fitness who you are engaging online. 

That's the beauty of online marketing; the audience is very
wide open. You are going to have people world-wide who show
up to visit your site and you can't assume you know that
the sole reason they are looking at your martial arts
courses online is because you are afraid for your safety,
even if that is the case. You can always add these
benefits, but don't forget to add the other benefits too! 



To Your Success,
YOUR NAME

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